US Life Insurer
Social Advertising, CRM Integration, Strategic Consultancy
The Challenge
Performance was already strong but we knew it could be better at the end of the conversion chain.
The Solution
We collaborated with our client partner to pass offline policy data back into our paid social campaigns.
This enabled us to target and optimize to policy and value rather than quotes and online applications
The Results
- 51% improvement in Conversion Rate
- 57% reduction in cost per policy