Why Marketers Need to Be Data Scientists in 2022

We are living in an age where we have more data than ever before.
As a result, marketers now have the opportunity to be able to analyze¬† large datasets in order to understand their customers’ actions and preferences better.
It allows us to understand what kind of messaging will resonate with them or how many times a brand should reach out on social media before people start unsubscribing or critically, in the insurance industry whether a lead is likely to become a policy holder.

– IOS 14.5 – Everyone Lost Data

– The rise of measurement studies to assess
performance

– CAPI: Meta/Facebook’s Conversion API

– Implementing CAPI

– Case Study: Financial Services

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