We are living in an age where we have more data than ever before.
As a result, marketers now have the opportunity to be able to analyze  large datasets in order to understand their customers’ actions and preferences better.
It allows us to understand what kind of messaging will resonate with them or how many times a brand should reach out on social media before people start unsubscribing or critically, in the insurance industry whether a lead is likely to become a policy holder.

– IOS 14.5 – Everyone Lost Data

– The rise of measurement studies to assess
performance

– CAPI: Meta/Facebook’s Conversion API

– Implementing CAPI

– Case Study: Financial Services