US Life Insurer - Meta Lead Form

Social Advertising, Strategy, Meta Lead Gen Form

The Goal

Rocketer offered a strategy that would bridge the gap between low volume traditional lead generation, as well as improving the efficiency of the cost of those leads by at least 6X. Rocketer proposed a Meta Lead Form generating strategy that fueled the call centre with up to 100 daily leads per day, this was to be taken as a small fraction of the current online website application journey. 

The Results

  • Generate leads at almost 14X improved efficiency
  • Reduced the cost of the leads by almost 3X
  • Value of the sales from the lead generation was 39% more valuable to a sale, showing the mix of online and offline sales to be beneficial in the support of greater profitability
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