This report benchmarks the organic search, paid search and paid social activity on Facebook for a range of brands from across Life Insurance market in the US.

Each brand is assessed and given a channel-specific score and a total cross-channel score. 

In the final part of the report there is an exploration of the influencing factors behind how well the brands perform.

5 Key Benchmark Findings

9 Overall Benchmark Scorecard

11 Organic Search Benchmarks

28 Paid Search Benchmarks

32 Paid Social Benchmarks