In this 40 page Search & Social Benchmark Report
This report benchmarks the organic search, paid search and paid social activity on Facebook for a range of brands from across Life Insurance market in the US.
Each brand is assessed and given a channel-specific score and a total cross-channel score.
In the final part of the report there is an exploration of the influencing factors behind how well the brands perform.
5 Key Benchmark Findings
9 Overall Benchmark Scorecard
11 Organic Search Benchmarks
28 Paid Search Benchmarks
32 Paid Social Benchmarks