SBLI / Creative Illustration
Test – Term Life
SBLI, since its founding in 1907, has worked to protect over a million families with affordable and reliable insurance policies. With a mission to empower consumers into protecting their family’s financial future and a recorded $4 billion in dividend payments – SBLI is a proven heavyweight offering Final Expense Insurance, Term Life insurance, ‘LegacyShield’ and Accelerated Underwriting.
3 of the Topline Stats highlighted by the study:
Decrease in CPC’s
At Rocketer, our main priority has always been finding more efficient ways to market for our clients. We wanted to encourage SBLI to test a variety of creatives to identify avenues to improve performance. Running consistent testing, especially regarding creatives, is what sets our company apart from competitors
As part of our testing, we created various ad types and decided on a test involving illustrated ads for SBLI. The end-goal was to improve volume, completed registrations and pull-down Cost Per Applications (CPC’s).
Using company assets, we constructed new creatives in collaboration with the team and tested illustration ads against more everyday/lifestyle focussed ads. We spent 2 weeks testing previous ads, then launched the new illustrations for 2 weeks.
4: End results
A shift to illustrated creatives took the brand from their look of corporate minimalism to a softened relatability…. And the results agreed! Overall, the illustration ads incurred a 47% increase in conversions and 32% decrease in Cost Per Acquisition. When we work collaboratively with our clients, the possibilities are endless.