Our Approach to CAPI

In this 26 page CAPI Summary

As pixel tracking is phased out and the privacy landscape online ever changing, advertisers need a solution to measurement, reporting and optimization. Facebook/Meta has created Conversion API – CAPI to tackle this challenge. CAPI is a data collection solution which allows brands to maintain attribution and conversion reporting despite browser restrictions by using server technology.

What is CAPI? …and why does it matter?

Real-Time Signals

Customer Quality

Measurement & Testing

Creative Cut-Through


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