Our Approach to CAPI

 

What is CAPI? …and why does it matter?

As pixel tracking is phased out and the privacy landscape online ever changing, advertisers need a solution to measurement, reporting and optimization.

Facebook/Meta has created Conversion API – CAPI to tackle this challenge.

CAPI is a data collection solution which allows brands to maintain attribution and conversion reporting despite browser restrictions by using server technology.

Tackling CAPI

Rocketer makes the implementation of CAPI straightforward.

We implement Basic, Intermediate and Advanced options enabling you to scale spend, generate growth and do so with efficiency.

iOS 14.5 introduced in May 2021 has resulted in an average 63% more expensive CPL and an average 38% signal conversion loss in the insurance sector.

everyone
has lost data

If you’d like support with your Facebook advertising

We’re experts at getting the
data back…
….and better.

Effective implementation of CAPI – (Facebook’s Conversion API) gives you performance scale back and enables us to optimise to CPA on a targeted basis.

If you’d like support with your Facebook advertising

Want to get to grips with video advertising? We can help

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Please don’t hesitate to contact us if we can be of assistance.

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