Engagement and Sentiment 2021 Summary

What does your audience say about your advertising?

Using our comment aggregator software, we broke down the sentiment of comments across our entire portfolio in 2021 to identify the common issues raised by those who view our advertising

KEY DISCOVERIES

1. Despite the perception of the online community, only around 20% of comments across paid social can be seen as negative in their sentiment.

2. Very few are outright hateful, but instead voice their distain for the product or imagery used in the advert.

3. Often these comments are requesting further information to the service, and may still result in a sale if engaged with.

4. The volume of comments referencing Covid-19 has fallen dramatically since March 2021.

Overall Comments by Sentiment – 2021

Overall Total Comments -> Total Negative Comments by Category

WHAT SHOULD YOU DO?

• Regularly monitor audience sentiment for offensive language and remove these instances. Allowing these to remain on your ads will reduce the ads effectiveness over time

• Pro-actively respond to those comments from users seeking further information, or a better explanation of the product shown. Such messages are to be considered a high intent to purchase

• Regularly update your ads with new imagery, which will replace existing ads and remove the accrued comments from public view

• Regularly monitor audience sentiment for offensive language and remove these instances. Allowing these to remain on your ads will reduce the ads effectiveness over time

• Pro-actively respond to those comments from users seeking further information, or a better explanation of the product shown. Such messages are to be considered a high intent to purchase

• Regularly update your ads with new imagery, which will replace existing ads and remove the accrued comments from public view

INTERESTED IN HOW OUR TECHNOLOGY COULD WORK FOR YOU?

Copyright © Rocketer 2022 All right reserved.