Diversifying the Product Mix and Acquiring Customers Accordingly

for UK Online Education

Our client was an online education provider in the UK, whose business model was to drive a lead from a prospective student online and then convert that prospect to a customer with an in-person visitation from a head sales representative.

The client had successful Paid Search campaigns for many years, but flat growth volumes and limited ability to guarantee the location of new customers meant they required a new approach to achieve their twin aims of more total volume, and more control over the location of that new volume.
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Large US Term Life Insurance Brand

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