Next-Level Localized and Personalized Digital Advertising
This article highlights the importance and advantages of online personalization and localization, addresses a few common challenges, and provides strategy tips. Linkedin Facebook Twitter What do we mean by personalization and localization? Personalization and localization are two essential strategies in online advertising, and they have distinct approaches and purposes. However, you could think of them […]
Why You Should Be Using Google Performance Max
The rollout of Google’s Performance Max presents an exciting opportunity for brands to broaden and diversity digital advertising. Performance Max campaigns offer advertisers the ability to complement keyword-based search campaigns by reaching potential customers on all of Google’s channels. So, if you want to reach audiences on channels like YouTube, Display, Search, Discover, Gmail and […]
Why Marketers Need to be Data Scientists in 2023
The Why We are living in an age where we have more data than ever before. As a result, marketers now have the opportunity to be able to analyze large datasets in order to understand their customers’ actions and preferences better. It allows us to understand what kind of messaging will resonate with them or […]
The Power of Innovative Creative in Insurance Social Advertising
When it comes to advertising insurance products, creative often ends up being repetitive, stale and lacking a forward-thinking approach. Often, marketers will have strict brand guidelines to adhere to, as well as in-market regulations that can feel restrictive when it comes to creative asset creation. This challenge is compounded with the shop-around nature of buying […]
How You Can Leverage User-Generated Content For Better CPAs
User-Generated Content has historically served organic marketing in the form of blogs, reviews, and case studies. As technological advances ushered in a new era of reliance on technology, 63% of consumers agreed (State of User-Generated Content, 2022) that visual testimonials have more credibility than written testimonials and have proven to deliver more efficiency via increased […]
How to target intent on Facebook Ads
How to target intent on Facebook Ads Finding customers who are genuinely interested in your product offering can be a relentless task. Facebook users can understandably react badly when met with an unwanted ad. This isn’t only awkward to see, but it’s also probably hiking your overall CPMs and CPCs. Targeting users with intent will […]
5-Step Guide To The Perfect Facebook Video
With 2.41 billion active users, Facebook is the perfect place to reach your costumers, and video is the best way to do that. Follow along with this free 5 step guide to making the perfect Facebook video ad to use as a handy how-to guide. Use it again and again to create effective video advertising campaigns […]
Why Facebook Advertising Is Essential in a Mobile-First World
As a business owner, it’s essential to find the right avenues to market your products or services. According to Statista, Facebook has almost five billion users around the world. That is more than half the population and a vast market for you to tap into. Even more important to note, in July 2021, over 98% of active […]