ISO 27001 Certification: What It Is And What Are Our Benefits?
Data breaches and cyber threats are on the rise. The biggest value and therefore concern is around data and information, whether that is your own or you are contracted to manage your customers. Where you hold the value in data, it is even more critical to ensure that you are securing and managing it in […]
Colonial Penn Case Study
Social Advertising, Strategy, Meta Lead Gen Form About The Colonial Penn Life Insurance Company is an American life insurance company based in Philadelphia, Pennsylvania, founded by philanthropist and AARP co-founder Leonard Davis, owned by CNO Financial Group. For over 50 years, Colonial Penn has specialized in offering life insurance directly to consumers at affordable prices. […]
Q4 and Festive Marketing Techniques to Help Your Ads Shine
Download our Q4 and Festive Marketing Techniques Presentation and Check the Webinar It’s really important to understand Q4 at the moment, and also that there’s been a lot of changes to the market, specifically post pandemic and more so during this cost of living crisis, how we speak to our customers has changed and how […]
MiWay Case Study
Optimising Facebook ads with a full funnel approach to boost campaign performance CASE STUDY The South African insurance company drove 5X incremental purchase conversions by optimising its Facebook ad campaigns for consideration and conversions plus brand awareness, compared to consideration and conversions alone. 5X incremental purchase conversions with brand awareness added, compared to usual direct […]
Prepare a Winning Digital Marketing Strategy for Q4
As the cost of living continues to rise in regions across the globe, inevitably consumers’ purchase behaviour is adjusting. Whilst marketers continue to modify strategies to align with the broader evolving marketing trends impacted by the economy, we should capitalize on seasonal opportunities based on trends we know to be true in Q4 and beyond. […]
Tis the Season! 5 Creative Techniques to Help Your Ads Shine
Estimated read time: 5 minutes 1. Embrace Festivity in Your Ads In Q4, a season defined by festivities, incorporating themes into your ads is considered best practice. Think about what defines your audience’s experience during this quarter. It could be as simple as adopting winter imagery or infusing your ads with a touch of Christmas […]
Brand Leadership, our first ever panel and networking
It was great to work with Brand Innovators and Queen’s Club to deliver our first ever Brand Leadership event. With a panel including former England Rugby captain Will Carling and taking place at Queen’s Club it was to be expected that much of the discussion was about the power and challenges of brand in sport. […]
Free Download – Dissecting Full-Funnel Marketing
The Full Funnel represents the entire customer journey landscape, which takes a user from an unawareness of the industry/product or service, to ultimately converting to a sale or purchase, and finally customer retention. Full-Funnel is the traditional description of the customer journey, also the term Flywheel is used to depict the role of customer retention […]
Free Download – Next-Level Localized And Personalized Digital Advertising
Combining personalization and localization strategies often complement each other and can be incredibly effective in online marketing. These strategies enable ads to connect with diverse audiences in more meaningful ways and therefore can significantly enhance overall ad performance. What Do We Mean By Personalization And Localization? Why Is It Important In Digital Marketing Three Common […]
Dissecting Full-Funnel Marketing
Linkedin Facebook Twitter What is a Full-Funnel Marketing strategy? The Full Funnel represents the entire customer journey landscape, which takes a user from an unawareness of the industry/product or service, to ultimately converting to a sale or purchase, and finally customer retention. Full-Funnel is the traditional description of the customer journey, also the term Flywheel […]