— Case study
Bankers Landing Page/Correcting Rejected Leads
When Chicago-based firm, Bankers Life, flagged problems with their lead validation system, Rocketer incorporated our tech into a new landing page which successfully reduced lead generated errors by 24%.
Reduction in cost per lead
reduction in lead generated errors
Additional leads that would have fallen through
At Rocketer, our aims were to; fix the company landing page to ensure a seamless user-journey; overhaul the current lead validation software so no users fell through the cracks, and finally, increase the uptake of successful leads.
The team first analysed the most common errors throughout each products journey. We then began building out a new landing page that would instead use a Rocketer lead validation tool by inputting backend coding that rectified those errors moving forward through a two-factor validation system. We also integrated autofill within the user address box that matched the lead validation tool for higher success rate.